Steve GordonMost founders think a book is a one-time play. Write it. Launch it. Move on. But the smartest founders treat their book like a compounding asset — something that builds momentum long after launch day.
Steve GordonMost founders write books for the wrong reason. They want validation. Exposure. Maybe a “bestseller” badge. But the smartest founders know better — they treat their book like a growth investment, not a creative experiment.
Steve GordonFor growth-stage founders and consultants, credibility isn’t built—it’s engineered. A well-positioned book doesn’t just prove expertise; it becomes an Authority Engine that powers visibility, demand, and deal flow across your entire business ecosystem.
Steve GordonEntrepreneurs and consultants know a book is still the most powerful credibility signal — but few have the bandwidth to write one. Searches for “how to publish a book without writing it” are surging because time-pressed professionals want the outcome (authority) without the bottleneck (writing).