Steve GordonYou announce the release. People buy the book. Royalties appear. If things go very well, the numbers look good. If they’re modest, you tell yourself it was still “good for the brand.” But that entire mental model is built on an outdated view of publishing.
Steve GordonMost founders begin their book with a document called something like “Chapter Ideas.” It’s a brain dump of topics: what they’ve learned, what they care about, what they wish more people understood. They shuffle those ideas into a lo
Steve GordonIn the high-ticket world—where engagements start in the five or six figures—your buyers are rarely in a hurry. They compare options. They sit in meetings. They circulate decks and ask for more information. They reassure themselves they’re not making a mistake.
Steve GordonWhy Founders Need to Stop Thinking in “Book Sales” Founders vastly underestimate the earning potential of a book because they focus on the smallest monetization channel: royalties.