News & Updates

The Authority Compound Effect: How One Book Creates Infinite Leverage

The Authority Compound Effect: How One Book Creates Infinite Leverage

The Authority Compound Effect: How One Book Creates Infinite LeverageSteve Gordon
Published on: 23/10/2025

Most founders think a book is a one-time play. Write it. Launch it. Move on. But the smartest founders treat their book like a compounding asset — something that builds momentum long after launch day.

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Why Smart Founders Treat Books as Growth Investments

Why Smart Founders Treat Books as Growth Investments

Why Smart Founders Treat Books as Growth InvestmentsSteve Gordon
Published on: 16/10/2025

Most founders write books for the wrong reason. They want validation. Exposure. Maybe a “bestseller” badge. But the smartest founders know better — they treat their book like a growth investment, not a creative experiment.

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The Book-as-Authority Engine - Turning Your IP into an Influence System

The Book-as-Authority Engine - Turning Your IP into an Influence System

The Book-as-Authority Engine - Turning Your IP into an Influence SystemSteve Gordon
Published on: 09/10/2025

For growth-stage founders and consultants, credibility isn’t built—it’s engineered. A well-positioned book doesn’t just prove expertise; it becomes an Authority Engine that powers visibility, demand, and deal flow across your entire business ecosystem.

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How to Publish a Book Without Writing It Yourself

How to Publish a Book Without Writing It Yourself

How to Publish a Book Without Writing It YourselfSteve Gordon
Published on: 02/10/2025

Entrepreneurs and consultants know a book is still the most powerful credibility signal — but few have the bandwidth to write one. Searches for “how to publish a book without writing it” are surging because time-pressed professionals want the outcome (authority) without the bottleneck (writing).

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